While attending CeBit in Germany last March, I was able to meet our German reseller, TCC Gmbh, as well as our Nordic reseller, Plan Two. These types of meetings are important for two reasons. The first is being able to put a face with a name. Knowing who you are talking to and being able to associate that person with a physical meeting can go a long way in helping that relationship grow. The second is market understanding. In the international arena, having strong resellers who understand their client’s needs, as well as their country’s laws and regulations is necessary. It is the only way you can ensure growth in that country.